Cookie Policy

Learn how we use cookies and similar technologies to improve your browsing experience and provide personalized services.

Last updated: December 2024 | Effective Date: January 1, 2024

What Are Cookies?

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better browsing experience by remembering your preferences, analyzing website traffic, and enabling certain functionality.

We use both first-party cookies (set by our website) and third-party cookies (set by external services) to enhance your experience and provide valuable insights into how our website is used.

Types of Cookies We Use

Essential Cookies

Required for basic website functionality

Required

Session management and user authentication
Security and fraud prevention
Load balancing and performance optimization
Form submission and data validation
Shopping cart and checkout functionality

Analytics Cookies

Help us understand how visitors use our website

Optional

Google Analytics for website traffic analysis
Page view tracking and user behavior
Conversion tracking and goal measurement
A/B testing and website optimization
Performance monitoring and error tracking

Marketing Cookies

Used to deliver relevant advertisements

Optional

Facebook Pixel for social media advertising
Google Ads conversion tracking
Retargeting and remarketing campaigns
Cross-platform advertising optimization
Interest-based advertising preferences

Functional Cookies

Enhance website functionality and personalization

Optional

Language and region preferences
Theme and display settings
Chat widget and customer support
Social media integration features
Personalized content recommendations

Third-Party Services

Google Analytics

Website analytics and performance tracking

Data Collected: Page views, user interactions, device information

Retention: 26 months

Opt Out

Google Ads

Advertising and conversion tracking

Data Collected: Ad interactions, conversion events, user preferences

Retention: 24 months

Opt Out

Facebook Pixel

Social media advertising and analytics

Data Collected: Page visits, custom events, user behavior

Retention: 24 months

Opt Out

Hotjar

User experience analysis and heatmaps

Data Collected: Mouse movements, clicks, scroll behavior

Retention: 12 months

Opt Out

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

• Use our cookie consent banner to adjust your preferences
• Configure your browser settings to block or delete cookies
• Opt out of specific third-party services using the links above
• Use browser extensions that block tracking cookies

Note: Disabling certain cookies may affect website functionality and your user experience.

Questions About Our Cookie Policy?

If you have any questions about how we use cookies, please contact us:

Email: privacy@appifyinnovations.com

Phone: +92 (327) 1640 609

Korangi Coloumbo City SEC-48F, Karachi, Pakistan